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How does the COOLWALL® System compare to those coatings claiming to be “ceramic”?

The so called "ceramic" coatings actually are ordinary coatings that have had small ceramic spheres added. The premise sounds good, except that the science does not support the claims that are made. Even though these coatings may be applied heavier than ordinary paint, there simply is not enough thickness to effect insulation of any measure. These ceramic coatings have been debunked by the Department of Energy and the Federal Trade Commission and they do not increase reflectivity.
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