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How does COOLWALL® reflect heat without changing color?

The ability of COOLWALL® to keep wall surfaces cooler is based on its ability to reflect a much greater percentage of the non-visible portion of the spectrum leaving the color relatively unaffected. COOLWALL® has tremendous performance to reflect these elements. The ability of COOLWALL® to keep wall surfaces cooler is based on its ability to reflect a much greater percentage of the non-visible portion of the spectrum relatively unaffected.
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